Digital Marketing

Digital Marketing is the promotion of brands or products via one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering, and analytics.


Digital marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple digital marketing channels available namely:

  • Direct Advertising
  • Easy Brand Promotion
  • Reduced cost
  • Helping Marketers Career
  • Available 24/7
  • Consumer’s Convenience to Shop Online
  • Global Advertisement
  • Bulk Emails And Messages
  • Perpetually Displaying Ads
  • Simple To Measure
  • Limitations of Internet Access
  • High Competition of Brands
  • Promotion Strategy Can Be Copied
  • Limited Consumer Link And Conversation
  • Advertisement For Limited Products
  • Less Interest On the Internet
  • Cash On Delivery
  • Negative Feedback
  • Requires More Initial Investment
  • Anti-Brand Activities(Doppelganger)
  • Security Issue